EIT! now has a brick-and-mortar store, located in East Los Angeles, California. I shot a virtual tour of the interior (left), as well as the photos that accompanied aDaily Beast article about the store.
For a couple weeks in January, 2016, EIT! opened a "video store," at iam8bit gallery, stocked with thousands of VHS tapes, all the same title: Cameron Crowe's 1996 Tom Cruise movie, Jerry Maguire.
The group is planning to construct a Jerry Maguire Pyramid, made up of Jerry tapes, somewhere in the desert.
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